Christopher A. Ritter × Lafayette American

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	<title>Christopher A. Ritter × Lafayette American</title>
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	<description>Christopher A. Ritter × Lafayette American</description>
	<pubDate>Fri, 05 Jun 2026 19:48:05 +0000</pubDate>
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		<title>Intro</title>
				
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		<pubDate>Fri, 05 Jun 2026 17:12:39 +0000</pubDate>

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&#38;nbsp;︎︎︎

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		<title>[THIS] is Everything</title>
				
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		<pubDate>Fri, 05 Jun 2026 17:12:40 +0000</pubDate>

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		<description>Chicago Cubs — [THIS] is Everything
Visual Identity</description>
		
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		<title>Cincinnati Ballet</title>
				
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		<pubDate>Fri, 05 Jun 2026 17:12:42 +0000</pubDate>

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		<description>Cincinnati Ballet:&#38;nbsp;Élever l’ÉmotionInnovation
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		<title>For Good Sauce</title>
				
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		<pubDate>Fri, 05 Jun 2026 17:12:44 +0000</pubDate>

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		<title>NMUGS&#38;R</title>
				
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		<pubDate>Fri, 05 Jun 2026 17:12:49 +0000</pubDate>

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		<title>Melissa In Jellyland</title>
				
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		<pubDate>Fri, 05 Jun 2026 17:12:47 +0000</pubDate>

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		<title>About Me</title>
				
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		<title>[THIS] is Everything</title>
				
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		<pubDate>Fri, 05 Jun 2026 17:13:21 +0000</pubDate>

		<dc:creator>Christopher A. Ritter × Lafayette American</dc:creator>

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	Chicago Cubs
Campaign Development, Visual Identity
	[THIS] is Everything
Each season, the Chicago Cubs launch a campaign designed to drive ticket sales across the city, digital channels, and in-stadium media. The objective is simple but demanding: put people in the seats at Wrigley Field.
The campaign centers on a truth unique to Cubs baseball: fans return not just for the game, but for the shared moments that surround it. Walking through the tunnel. The first glimpse of the field. The wind, the ivy, strangers becoming friends. 
[THIS] becomes a flexible declaration that allows fans to complete the sentence with their own memories, transforming ticket promotion into an invitation to belong. By shifting focus from the game to the experience around it, the platform invites both lifelong fans and newcomers to be part of something uniquely Chicago.
Co-Creative Directors:
Kent Carmichael
Peter Carnevale
Scott Serilla

Photography: 
Supplied by client


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	Energy Made Physical
	Handcrafted paint gestures transform photography into manifestations of feeling, giving physical form to the electricity of Wrigley Field. Combined with cinematic imagery, custom typography, and a distinctive color system, the visuals balance authenticity with myth, creating a flexible language that feels tactile, atmospheric, and unmistakably Cubs.


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</description>
		
	</item>
		
		
	<item>
		<title>Cincinnati Ballet</title>
				
		<link>https://coolhat.christopheraritter.com/Cincinnati-Ballet</link>

		<pubDate>Fri, 05 Jun 2026 17:13:29 +0000</pubDate>

		<dc:creator>Christopher A. Ritter × Lafayette American</dc:creator>

		<guid isPermaLink="true">https://coolhat.christopheraritter.com/Cincinnati-Ballet</guid>

		<description>


	Cincinnati Ballet
Brand Strategy, Campaign Development, Visual Identity
	A Brand In Motion
Ballet is one of the most expressive art forms in the world—but most ballet companies feel emotionally flat, visually outdated, and out of step with modern culture. Cincinnati Ballet was no exception. The company had a stellar reputation, a new $30M facility, and thoughtful programming—but a brand identity that didn’t reflect any of it.
We’re living in a loneliness epidemic. People crave connection, immersion, and beauty. Ballet already delivers those things—it just hasn’t been positioned that way. The opportunity wasn’t to change the art form, but to reframe it: from something traditional and elite into something emotional, visceral, and culturally resonant.
Photography from: Cincinnati Ballet, Aaron Conway, GBBN Architecture, Sandy Underwood, Vanity Fair


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	A Brand Idea That Moves
Élever l’émotion—to elevate emotion. Borrowed from ballet vocabulary, this became the brand’s core idea. It honors the form’s tradition while giving the organization permission to be bold, expressive, and modern. It’s a call to raise the emotional stakes, to push further visually and experientially, and to meet audiences where they are. 


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A System Built on Movement
	
The visual identity reflects the grace and power of dance. A custom typographic system, emotionally driven color palettes, and a layout grid inspired by dynamic symmetry come together to form a flexible, expressive brand world. Found imagery was reworked with motion distortion techniques to create energy and abstraction—capturing the feeling of ballet, not just the look.


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	Big Ideas, Bold Moves
	
The brand strategy came to life through a series of culturally driven activation concepts—TikTok choreography challenges, open rehearsals, immersive stage design, and surprise performances in iconic public spaces. But the most exciting idea imagined Cincinnati Ballet as a fashion collaborator.

The concept: a partnership with Aimé Leon Dore to create a limited-edition collection celebrating the culture of Cincinnati. Merging the city’s creative legacy with the aesthetic precision of ballet, the line elevates local icons—Skyline Chili, Formica, King Records, and the Cincinnati Reds—through a design lens rooted in elegance, movement, and emotional storytelling.


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	<item>
		<title>Bureau Division</title>
				
		<link>https://coolhat.christopheraritter.com/Bureau-Division-1</link>

		<pubDate>Fri, 05 Jun 2026 17:13:36 +0000</pubDate>

		<dc:creator>Christopher A. Ritter × Lafayette American</dc:creator>

		<guid isPermaLink="true">https://coolhat.christopheraritter.com/Bureau-Division-1</guid>

		<description>


	Bureau DivisionVisual identity
	Irreverance for Cultural Bureaucracy
Bureau Division is a consultancy dedicated to helping cultural organizations align their missions with sustainable strategies and operational efficiency. Its branding captures the firm’s unique blend of professionalism and irreverence, reflecting its mission to transform and innovate within the cultural sector.
The visual identity of Bureau Division is a striking blend of functionality and subversion, inspired by the tools and aesthetics of bureaucracy. The logo draws from MICR code—used for tracking documents—symbolizing precision and alignment. This design choice complements the consultancy’s mission to bring order to complex systems while maintaining a sharp, innovative edge. The brand’s gritty, DIY aesthetic is a playful critique of bureaucracy, using distorted, photocopier-style imagery and raw textures to evoke the analog imperfections of redacted government documents and tax forms. A monochromatic base punctuated by bold accents reinforces the stark, utilitarian visuals of official paperwork.


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